Email Marketing Copy Basics for Newbies

Email marketing provides businesses with an interesting opportunity to reach consumers. Whereas telemarketing tends to be intrusive, targeting people in their homes, email offers a means of connecting with consumers in a non-threatening way, allowing prospective customers to decide if they have an interest in your products or services without feeling pressured by a hard […]

5 Small Business Website Essentials

If you run a small business, your website is everything. No matter if it is an e-commerce site or an informational site, your website is a little bit like the storefront of your business. This means that you have to think very carefully about what you put in the windows and how you decorate your […]

Top 5 Google Penalty Prevention Tips

You wouldn’t want to wish a google penalty on your worst enemy. When it comes down to it, if you start noticing traffic dip to into the single or double digits – it could be that you have a Google penalty on your hands. Basically, Google has a unique algorithm and bots that travel through […]

5 Tips for Running a Successful Crowdfunding Campaign

Crowdfunding is quickly becoming an excellent way for budding entrepreneurs to bypass the process of pressing venture capitalists for startup capital. Crowdfunding is also allowing artists, musicians and other creative people the opportunity to reach out directly to the public to raise money for materials, studio recording time and whatever tools they need to create […]