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5 Reasons Your Business Needs to Have a Digital Marketing Plan

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Having a solid digital marketing strategy is vital for today’s businesses. In an era when the Internet is everywhere, your business needs to take steps to properly compete and make itself visible in a world of hyper connectivity and globalized commerce. When it comes to digital marketing strategies, it is important

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Top 5 Technology Trends in 2014

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Tech-Trends-2014

Over the last ten years, we have seen the digital world go from a one-lane information highway to a ten-lane information superhighway. The Internet has gotten smarter, the web has become more Interactive and humans are sharing data at speeds and rates no one could have foreseen. In 2014 alone,

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5 Common E-Commerce Business Startup Mistakes to Avoid

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ecommerce mistakes

Any time you opt to exit the traditional career path and start your own business, you’re going to face an uphill battle for sales and ultimately, success in your chosen field. And while launching an online operation can offer you a variety of advantages when it comes to the cost

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5 Common Social Media Marketing Myths Debunked

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For business owners who remember what life was like before the internet, there are memories of placing ads in newspapers and booking time to put a commercial on a popular radio station. That along with sending out mailers and posting flyers on corners were some of the most effective ways

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How Much Should You Spend on SEO Efforts for Your Business Website?

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It’s always a little difficult to put a dollar amount on your efforts to promote your business and reach potential customers. And yet, any business that wants to makes sales, earn a profit, and realize success has to advertise in order to let the consumer public know it exists. In

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Different Ways That Wifi Thermostats Make Life Easier

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wifi-thermostat

Thermostats help you to control the temperature in your home, enabling you to stay comfortable all year round while conserving energy when possible. Unfortunately, manual thermostats make energy conservation difficult to monitor, meaning you could be throwing out tons of extra money each year. Here are some of the different

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5 Ways to Prevent Your Website From Getting Hit With a Google Penalty

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Google Penalty

Rank suppression – that is Google’s nice way of saying your site is getting pushed to the very back of the search engines. This can happen when you break the rules – more specifically when you break Google’s rules pertaining to search engine optimization. A search engine penalty can be given

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5 Online Music Promotion Tips for Independent Artists

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As an independent artist, it is your job to promote your music and your name to a wider audience. Unfortunately this can be quite challenging if you don’t have the right tools. Luckily the Internet provides musicians and artists with seemingly endless platforms to spread awareness, upload songs, and interact

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Insurance Issues for Lyft and Uber App Drivers

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uber

It seems that every day there is a new form of technology that we’re introduced to with the hopes that it will make our lives easier—and better. Take the car service, Lyft for example. If you’re not familiar with it, it’s a San Francisco-based company that connects drivers with passengers

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5 Common Branding Mistakes That Businesses Make on YouTube

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YouTube can be one of the most powerful tools for branding your business, but it can also go horribly awry if you don’t understand the intricacies of the medium. Many businesses go into the world of video and viral branding, but then come out on the other end disillusioned and

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