Web design has come a long way in a few short years. What started out as a fairly rudimentary system of tables, graphics, and text, has become a full scale visual design platform with thousands of intricacies. It’s easy to get lost in the vast maze of opinions about web design, especially when some of the most commonly touted principles are, in fact, myths.
- Every Pixel Must Be Filled
You only have so much space on the screen to make your statement with a web page, so it would seem logical that every bit of space should be utilized to the fullest. However, all good designers recognize the importance of negative space. The empty space between design elements has been recognized as a key feature in visual arts and design for hundreds of years. Don’t feel compelled to fill every tiny bit of space–give your designs room to breathe and they’ll be more effective.
- Bigger Logos Are Better Logos
Businesses have a tendency to emphasize their logos on web pages, but remember that making a logo bigger doesn’t always make it better. While your brand identity is important on your website, don’t allow it to overshadow your content. Spreading brand awareness is not particularly useful if you don’t have valuable content to offer your visitors. Place your logo in the top left-hand area of your site and it will be the first thing visitors see regardless of size. Look at some of the most popular websites, and note their use of logos.
- You Only Have Three Seconds
In the information age, everything is getting faster. This leads to the often erroneous assumption that you have only a few precious moments to capture a visitor’s attention before he or she clicks away from your page. Today’s web readers are a bit more patient than that. While you do want to engage the reader’s attention quickly, your site should be designed in such a way that it guides the visitors through content, rather than bombarding them with information right from the start.
- Good Design Means Complex Code
The best website is not always the most complicated one. While certain complicated features may lend a unique feel or aesthetic to your pages, you don’t need huge strings of complex code to build a successful website. Creative use of simple design principles can lead to beautifully laid out pages, whereas complicated code can often lead to jumbled aesthetics and a multitude of error messages. When you have more features in play, you have more things that can go wrong. Simplicity is often beneficial.
- Design is Easy, Coding is Impossible
Web design has become something of a specialized field in the eyes of many people. They believe that the average Melbourne web designer possesses some secret knowledge which no one else can access. On the contrary, web design requires two things. Designers need first, a keen eye for visual design, and second, knowledge of coding. Anyone can learn how to write valid code for websites if they study enough, but design sensibilities are the truly specialized skill.