Could the television be next on Apple’s radar? In an interview that’s set to air this week, Tim Cook has dropped some pretty cryptic hints that has analysts going nuts trying to figure out exactly what the technological titan will be taking on next. In an interview with Brian Williams that’s set to air later this week, the Apple CEO said a few things that were just vague enough to suggest that Apple might be working on an actual television unit in the relatively near future. Of course, there’s already Apple TV, but this has been around for quite some time, and is a unit that sends content and programming to the television that you’ve already got.
Cook’s most recent comment is exactly the kind of coy remark that’s intentionally designed to get the rumor mill a-turning, and comes at the end of a pretty big year for the company. The iPad’s third generation, the iPhone 5, and the iPad Mini all saw successful releases this year, and have made it clear that Apple dominates just about all of its respective markets. This isn’t even mentioning the computers and laptops that have come out this year, with the Retina display being applies to just about all of the company’s products. By setting their sights on the television, Apple could position themselves to finally take over the living room, in a manner of speaking, and would give themselves a chance to integrate a great deal of their products and services with just about all the main screens upon which consumers enjoy their entertainment. If Apple does decide to start making their own proprietary TVs, it won’t be something available to the consumer market in the immediate future, so it’s not time to chuck out those indoor HD antennas or any of the gear you’ve already bought, just yet. But you could have the option of purchasing your very own iTV sometime in the relatively near future.