Amazon has built a true empire out of their online storefront. It’s the first place consumers look for basically anything. People have Amazon-linked credit cards and paypal accounts, and their ease of shipping and returns has made much of the world into a dedicated fan base. But while amazon.com sells everything from dish detergent to HDTVs, the company uses that popularity and technological simplicity best when promoting its own devices.
Amazon’s various Kindle devices have always been popular with the e-reader audience. They seamlessly integrate with Amazon.com, allowing readers to download new books to their mobile devices with the same one-click service they’ve grown so used to. And the timing is clearly right for the company and its hardware to take another leap forward. Each year a larger and larger chunk of holiday retail sales transactions happen online as opposed to in brick and mortar stores, and Amazon is reaping the benefits. Not only is their Kindle Fire HD selling incredibly well compared to the competition, but sales of the e-reader over Thanksgiving weekend doubled the business done over the same weekend in 2011.
The days following Thanksgiving are now the largest shopping days of the year. Black Friday sees most of the major retailers welcome lines around the block, but Cyber Monday as it is now known has grown by leaps and bounds in the past few years. Amazon’s latest e-reader, the Kindle Fire HD doubled the sales seen from the previous iteration of the device, the Kindle Fire, thanks to an impressive set of upgrades and highly competitive pricing. The new fire boasts a high definition display that puts the previous generation device to shame. It also comes with additional parental settings, so children can be trusted to use the Kindle Fire HD on their own without worry.
Amazon is promoting all versions of the Fire aggressively in retail markets. But the huge numbers they posted were international, meaning the mobile device has gained an audience willing to wait for the right price, regardless of the specific holiday. The Kindle Fire HD is also quite easy to use when compared with other tablet devices. Users looking for an inexpensive tool for emailing and web browsing could look to this as a viable alternative to laptop computers or Apple’s much more expensive tablets. It will be interesting to track how Kindle Fire HD sales perform over the next six months, now that Google’s incredibly affordable Chromebook laptop and the inexpensive tablets running Windows’ new operating system are released and receive positive reviews.
The biggest perk of all for Amazon is the massive aftermarket potential inherent with all of these e-reader sales. Kindle Fire HD purchasers will find Amazon.com to be the easiest place to do all of their media buying. It’s seamlessly integrated, and all of the formats just work. That pipeline of future sales is why Amazon seems to be in no sort of rush to continue selling Apple’s iPad tablets. After all, why help drive traffic to the iTunes store when they make money on all of the order fulfillment service Amazon.com provides?