Doing business these days means a lot more than simply having something that people want to buy. It also means making sure that people are aware of what you have that they want to buy, and sometimes it even means making sure that people are aware that they want to buy what you have to sell them. Either way, whatever you’re doing has to be accessible, and the number of ways that businesses and their clienteles can communicate seems to be growing every year. The smartphone is a relatively recent development, but its capabilities have moved forward in leaps and bounds over the course of the last several years. The tablet computer is barely three years old — the first generation of the iPad, which can more or less be considered as the first among the current iteration of the consumer-market tablet computer, was released around this time in 2010 — but has taken that short amount of time to be something relatively ubiquitous, that just about any consumer has access to. As a result, businesses have learned to adapt, and to do so quickly. Many of them having just finished figuring out how to meet the needs created by the Internet and its increasing amount of functionality, business large and small are taking their online presence and going mobile with it. If you’re thinking about doing the same, you’re making a smart move. We’ll talk about the five key concepts you should remember when you create a mobile version of your site.
1. Responsive Web Design. This term means almost exactly what it sounds like it means. Mobile devices come in all shapes and sizes, with many variations in screen. Recent developments in web design, however, have enabled us to create a page that will automatically detect the size of the screen upon which it’s being viewed, and adjust itself accordingly.
2. Main Site, But Simpler. Don’t leave out anything that’s on your main website. If your mobile site lacks any main functionality that your online presence boasts, you could find yourself dealing with a frustrated clientele. Boil everything down to a very simplified experience so that it can take up a relatively minimum amount of screen space.
3. Visual Language. It’s a lot easier to communicate visually when you’re using a mobile website, but make sure you stick to media that phones will have an easy time accessing. Use simple picture files with dynamic size adjustment capabilities so that your content can be easily seen.
4. Shoot for Local Relevance. Mobile business means your clients are on the go. If you can make sure your landing page and the calls to action that you’ve got on it are centered around your clients and their specific location, you’ll do a lot for your loyalty.
5. Test a Lot. One of the biggest challenges when it comes to creating mobile websites is the bugs and problems that come up when you’re using different browsers, operating systems, and phones. As with any website design process, it’s important you make sure you’re constantly testing your work so you can be sure it’s reaching the most possible people.