In the last several years, commerce has found itself in a very interesting place. Business has been around for forever. There’s absolutely nothing new about owning and operating a small business; it’s something many individuals do to support themselves and their families. Many of us, however, already plenty busy with the responsibilities that come along with owning and operating a business, have found ourselves feeling somewhat overwhelmed by the recent demands that the technology industry’s rapid growth has brought with it. What used to get the job done in terms of marketing and exposure simply isn’t enough anymore. There are a constantly-emerging new ways to connect with your customers, and market more directly than was ever a possibility in the past. Many entrepreneurs have been running their businesses for years, but have been hesitant to foray into the world of digital advertising and marketing, despite the fact that it’s becoming less and less of an option to do so if you intend to experience any measure of success.
Perch, a brand new application developed by one of the gentlemen who co-founded MapQuest and popular instant messaging service Jabber, is here to help remedy that very problem. The app will help entrepreneurs figure out exactly what they need to do to utilize their digital marketing capabilities in exactly the right way. The app will offer business owners a constantly-updated and completely real-time understanding of exactly what kind of promotions, deals, and offers are currently being afforded by the competition in your area. There are plenty of apps that will help a consumer visualize and track relevant deals, coupons, and offers in the area — why not offer something similar to business owners, allowing them to keep tabs’ on what kind of marketing efforts are at play in the local economy.
Available for both iPhone and Android, Perch gathers all of its information from the most obvious social media choices — this is all analyzed and presented to the user in a way that’s very advantageous to the small business owner. The relevant data is able to be manipulated and organized in whatever way suits the user. You’re able to manipulate information from Twitter, Yelp, Facebook, and Foursquare for a complete and comprehensive idea of exactly who’s giving away what in the neighborhood. With this kind of comprehensive data set, it’ll be hard to miss any of the promotions your competition might be offering.
The subscription-based service brings serious value to small business owners. Whether it’s because you want to see which of your competitors is offering the so-called coupon loco of the week, or because you genuinely aren’t sure where to start in terms of your online promotion, Perch will help you get an idea of where you stand in the online marketing race. The application has attracted a serious degree of investment attention, and has very reputable pedigree working on it. Undoubtedly, Patch will wind up being a valuable tool for small business owners looking to get an edge on the digital marketing competition.