For businesses that find themselves in applicable niches — and many of them are applicable, though some more apt than others — a content marketing campaign can be a great way to generate genuine interest, awareness, and brand equity on a very limited budget. In a lot of ways, a content marketing campaign can be created and executed for close to free. If you’ve got a budget, you’re even better off, as many of the tools that will give you a competitive edge with your content campaign are incredibly affordable. “Content is King” is a popular axiom of the Internet, and of marketing on it in particular. It’s true, and your content is what will keep people coming back to your site and eventually convince them to spend their money there. We’ll talk about some of the best ideas and strategies for the content marketer, so you can create a campaign that’s as cutting-edge as it is successful.
Curate Content. Don’t just write about yourself, and don’t just only share or publish the things you write. Make no mistake, it’svital that you be creating your own content, that you do it regularly, and that it be of significant value. However, by really curating an online experience, you’ll be able to present some serious value to your followers. This way, they’ll be turned onto even other sources of content and information, and will think of you even more as a result. Curating content shows that you’re interested in really providing something for your followers, and not simply trying to market about yourself — this builds that brand equity that we’re all after.
Create Content. See, it’s still insanely important to create your own content. And it’s got to be unique. It won’t matter if you simply shell out the same kind of stuff that’s available all over the web. Your content needs to be informative, interesting, and should provide some serious value to those following your activities online. It takes something like three or four free pieces of value or information before someone will be willing to spend some money, so make sure you’re giving away as much as you can afford to via your content. Use your expertise and authority to help out in a large sense without undercutting how you’ll actually make your money.
Offer Serious Value. Like we just talked about, your content has to be something people will want to consume and share. Otherwise your content isn’t successful. Value comes typically in the form of actionable insight or entertainment. It’s as simple as that, usually, and if you can combine the two deftly, you’re all the better off for it. Whatever your niche is, you should be engaging in the discussion about it and offering serious and timely value to your followers.
Pay Attention. You can’t be plugged into the current state of your industry if you aren’t following, participating in, and hopefully eventually leading the online discussion. If you don’t have time to really devote yourself to contributing as much as you can to the online talk that constantly happens, at least make sure you stay plugged in, so your content can be timely and relevant.
Optimize Everything. Everything should be optimized according to a well-researched keyword and SEO campaign. Whether this is done in house or by a Dubai SEO firm, you’ve got to have the right keywords selected, and make sure all your content is properly optimized. This way, your business will be readily available in search results, and beyond.