Google Dots Logo: Hidden Message or Clever Marketing?
The World Wide Web has been blogging and twittering over Google’s bouncing balls. The popular search engine frequently features creative interpretations of the Google logo on its homepage to celebrate a painter, holiday, or the anniversary of an achievement. But today, viewers are perplexed over the interactive logo that features a series of primary-colored interactive dots. The letters appear to respond to the touch of your mouse, tearing the Google letters apart into a myriad of color on your computer screen. After a few moments of idleness, the balls assembled themselves back into the famous Google logo we are all familiar with.
Several websites have attempted to make sense of what some refer to as the “mystery logo.” Some suggest the bouncing balls may contain a hidden message, or underlying meaning, outside of the obvious: a clever spin on the classic Google logo we’ve all come to love. There has been speculation that the logo was created to celebrate Google’s twelfth birthday. This has been denied by a Google spokesperson that told Search Engine Land that the Google “doodle was only fast, fun, and interactive, just the way we think a search should be.” A lot of rumors have also been surrounding the idea that the Google balls were intended to display JavaScript and HTML5 technologies. This has not been officially confirmed.
What makes the bouncing ball logo different from the rest is that it is not accompanied by an explanation. Most logos in the past contained a helpful link that directed its viewers to a page explaining the meaning behind the logo. The lack there of has led to many theories and speculations. Google is not saying much on the matter and when asked if a hidden message did in fact exist stated, “We’ll leave it at that.”
The London newspaper, “The Guardian” has decided that the Google doodle is attempting to look ahead into the next version of computer coding, something that delineates the web. This is referred to as CSS3, or “cascading style sheet,” a new version of web code that is used to design websites. The guardian continues to explain that the logo actually contains many elements of CSS3, particularly a “div” which is an element into which the page is divided. This coding contains instructions that allow the logo to be circular rather than square, or rectangle. The Google doodle also contains instructions that tell the bouncing balls to move away if the cursor comes near them.
If you want to take a look at the logo yourself, just go to google.com. You will certainly be impressed with Google’s innovative approach to incorporating its viewers with an interactive logo. Expect to always be impressed when Google is in the headlines, whether its about Google Chrome, or simply an exciting, new logo. The bouncing ball logo may always remain a mystery, but try and decide for yourself if a secret message is hiding amidst the balls. If anything, the Google homepage has once again astounded and amazed its visitors.
Jamie Lucas writes for a website that specializes in home theater seating that will truly enhance your movie viewing experience.
